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How To Get Moving Toward Your Goals
Many people believe knowledge is power but in reality, knowledge by itself is useless. It only becomes powerful when it’s combined with inspired action. The action part is usually the toughest part for most people. They have an idea, buy a product, do the research, study the material but never actually take action. This is […]
The Scarcity Trigger
The scarcity trigger tells us that the less available something becomes, the more people want it. Scarcity is the method used to create urgency so that someone will take action. Ultimately, we can make the greatest presentation in the world as to why someone should comply with our request and they can logically and emotionally […]
The First Critical Component In Influence
Most of the time people make decisions based on their memories of past experiences. Therefore, it would make sense to begin the influence process based on that data. What’s interesting though is most people don’t remember events the way they actually happened; they formulate their own memory and accept is as fact. For example, do […]
The Role of Logic In Influence
In a world where people are driven primarily by emotions, logic does have its place. I've read tons of books on sales and dedicated most of my life to mastering the art of selling. Many sales experts or guru's claim that every decision that we make is primarily an emotional one and that logic is […]