The Five Types of Leaders: Which One Are You?

The Five Types of Leaders: Which One Are You?

Leaders are influential. It's just that simple.

The problem is often times people try to be something that they're not. And other people can see right through that BS.

That's why when becoming a leader, it's important that you stay true to who you are.

In this post we'll cover the six different types of pack leaders that exist.

It’s important that you look this over and determine which leadership style resonates most with you because as a leader you always want to appear natural.

If you try to be something that you’re not people will pick up on it and you will lose all credibility and respect...which is the OPPOSITE of being a leader.

Now once you’ve identified your leadership type I’d like to show you how you can become the pack leader that others respect and comply with using The Pack Leader Blueprint.

More About That Here:

Ok let’s get started.


The Impact of Leadership Styles

From large governments ruling millions of people to the smallest of businesses, people around the world are affected by leadership every single day. Leaders throughout the years have proven to be from one extreme to another, with many successes and just as many failures. Sometimes, what works best for one situation may not be what’s best for another. People can view leaders as too involved or not involved enough, depending on their own personal beliefs and their strengths or weaknesses.

The following is a list of six popular leadership styles, what they are, who they impact, and how they can work or fail.

#1: The Authoritarian Pack Leader

Authoritarian leaders make up the rules or laws, any procedures that may take place, and all the goals of a country or business. They are the sole person to make decisions that can impact a few people or an entire country. Although there have been notorious authoritarian leaders such as Hitler, many small businesses start this way. An entrepreneur just getting started may want total control over his vision until the business gets to a point where considerable help is needed and necessary. People following an authoritarian leader can expect to have all of their questions answered, from when to why to how. Leaders who use an authoritarian style can come across as dictators, controlling, or very bossy.

#2: The Paternalistic Pack Leader

Paternalistic comes from the root word paternal, meaning fa- ther or characteristics of a father. A paternalistic leader will come across as the father figure for a company, one in which the employees are almost viewed as children who should fol- low his lead. This type of leadership runs into problems when the father figure has a big ego and can’t relate to his employ- ees. This type of leader can quickly turn dictatorial and may make bad decisions for the company, further alienating his employees. Typically, the only people who enjoy this type of leadership are those who prefer to take on the role of a fol- lower and believe that somehow the paternalistic leader is go- ing to take care of them, much like a father would. Instead of being provided food and shelter like a child, they are provided a job and pay.

#3: The Democratic Pack Leader

A democratic leadership style is popular because people feel involved. A leader doesn’t make decisions on his or her own, instead, they bring in more people to guide their decisions and get input and feedback from them. This creates a sense of people’s voices being heard and not having rules or laws made for them without being able to speak out on it and give their views and opinions. However, this also means that when decisions are made, good or bad, everyone has some respon- sibility in the outcome.

#4: The Laissez-faire Pack Leader

A leader who is laissez-faire is one who is passive or has a laid back attitude towards their leadership. This type of lead- ership can be frustrating for employees who like interaction and need feedback. Laissez-faire leadership works best when the leader is surrounded by management and staff who are competent at their jobs and need little input to get things done. In a government role, laissez-faire can mean few regula- tions and little oversight of the people. Problems arise when things go wrong, because people start to blame one another for any mistakes that were made, but there isn’s always a clear understanding of who is to blame.

#5: The Transactional Pack Leader

Transactional leadership is based on the relation of an em- ployer and employee. An employee is hired to do a specific job and is paid monetarily for doing that job. This is what gives transactional its name, the idea of doing work for money. There are millions of leaders who follow this style, but for the employee who can think outside of the box or has a morecreative mind, this type of leadership can prove to be sup- pressing, leaving them feeling unfulfilled in their work. For employees who enjoy knowing what their defined role is, this type of leadership works well. It is also easy for the leader to supervise or give more explicit direction should it be needed.

#6: The Transformational Pack Leader

Many people would argue that this is the best leadership to have when it comes to a business or company. A transforma- tional leader is one who has a direct, positive impact on the employees. They believe in transforming the company into the best it can be by allowing employees the opportunity to reach their own personal potential. Transformational leaders have the ability to motivate and inspire employees to do their best, ensuring the company reaches its goals. People who work under transformational leaders tend to enjoy their work more and perform at higher levels. The transformational leader typically shows passion in their work, has a high level of energy, and exhibits emotional intelligence.


Now that you’ve figured out which pack leader type...

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Five Simple Steps To Influence Anyone

The information in this post is the result of over 15 years of research and hard testing.

It works.

It’s the same strategy that I used to go from being a dead broke, C level high school graduate - who by all accounts should have wound up working an 80 hour a week job that I hated - to a financially free entrepreneur who does what I want when I want.

It’s the same strategy that I’ve taught to over 20,000 customers and over 60,000 newsletter subscribers.

It’s the same strategy that I used to make my clients rich when I was a professional copywriter.

And it’s unlike anything you’ve ever seen before.

How do I know this?

Because I created this unique 5 step process for persuading others from scratch. It’s not something I borrowed or stole from someone else.

It’s mine.

And today it’s yours.

So let’s get started.

This post isn’t about me. It’s about how you can improve your life by gaining the cooperation of others.

But I do think it’s important that you understand who I am and how I discovered this unique strategy. And don’t worry I’ll make it quick.

I graduated from high school in 1997. I had no idea what I wanted to do in life, but I knew I wanted to make a contribution. I just didn't know what that contribution would turn out to be.

I took a job out of high school in sales, and I was pretty good at it. It was actually my fascination with the sales process that led me to where I am today. It amazed me that you could get people to agree with you (in some cases people who had never spoken to you) simply through your actions and your words.

My first job was as a cold caller on Wall Street. I was given a script—a formula to make a successful cold call—and within that formula were different steps, each with a different objective.

Objective No. 1 was to get the person's attention so they wouldn't hang up the phone.

Objective No. 2 was to create a rapport with the prospect and keep their attention.

Objective No. 3 was to give your presentation in an engaging way so they would buy.

I became fascinated with the art of selling, and that sparked my interest in influence and persuasion—getting other people to do what you want them to do.

Then I moved into copywriting, using the tools I had learned in sales. I helped online entrepreneurs sell millions of dollars worth of products and services by creating the right sales messages.

Suddenly I realized I wanted to take the next step—to coach people on influence and persuasion. I read everything I could get my hands on related to influence, persuasion, sales, psychology, and the human psyche—and I started developing training programs.

But here's the interesting thing. My focus had always been on street psychology—taking everything I had learned and applying it to real life settings here in New York City.

I realized that a lot of what I learned about influence and persuasion—while fascinating and intriguing—lacked practicality. The techniques and strategies were either too difficult to remember or too complicated to learn.

At that point I went back to the drawing board. I put aside everything I had studied. I wanted to go beyond the tangible and figure out just what had made me so successful in sales, in copywriting, and in my personal relationships.

That's how this “maverick influence” of sorts came to be. I created a more effective system for influencing people. And the reason I call it “maverick influence” is because it's a little bit different than other programs that teach persuasion and influence. This blueprint is based on the ability to execute persuasion and influence in your everyday life. It's a street-smart approach to the human psyche.

You see, most of the available information on influence and persuasion is redundant and boring. Most of it is based on the work of fans—not players. A lot of the people that publish information on influence and persuasion are psychologists or neuroscientists or highly-educated people. They certainly contribute much to the field through their research.

But there's very little published about applying influence and persuasion in real life situations. Certain things have been proven in case studies—but how do you take that information from the sterile environment of research into a real life situation? You can't. And if it can’t be executed in a real-life situation then what good is it?

So, I decided to throw myself into shark-infested waters and really put this stuff to the test. And if something didn't work (no matter how groundbreaking, intriguing or fascinating) I eliminated it from my repertoire. I didn't want to waste everyone's time trying to execute something just because it sounded cool. Either it worked or it didn't work. I now have the results to prove it.

Now, The Influence Blueprint is specifically designed to underwhelm you. It's designed to be simple and easy to understand in a way that makes it applicable to everyday life. I want you to be able to apply it.

If I wrote you a note telling you there was a million dollars under your bed, but I wrote it in a language you didn't understand, you would never find that money. There would be a barrier in the communication we had with one another.

I find it ironic that so many people who teach others how to communicate have a disconnect in the way they communicate that very message. I want everyone who's interested in this topic to be able to understand the concepts, strategies and techniques of influence and persuasion in order to be able to apply them better.

That being said, let's start with an introduction to the practice of The Influence Blueprint. My goal today is to give you just enough so you can wrap your brain around the core concepts.

The GRIPS Method

These five elements, called the GRIPS method, are the foundation of The Influence Blueprint:

G — Gather intelligence
R — Reduce resistance
I — Initiate control
P — Position
S — Sustain

I want you to associate influence and persuasion with a game, because in my opinion life is a game. I know that might sound weird to some of you—but listen. I can tell you how the movie ends for all of us. None of us make it out alive. No one is going to live forever. Every single one of us has an expiration date.

My point is not to depress you, but to remind you that you only have one life to live, and at some point that life is going to end. So, because life is a game, you might as well try to win. There are different games one can play. You should try to win as many games in the giant game of life as possible so you can enrich your life physically, financially, spiritually and emotionally.

Some games are played for money. Some games are played for love. Some games are played for control. Start thinking of life in terms of a game.

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Before we get into this I want you to understand something very important.

Most of what you think persuades people is probably wrong.

Unless you’ve been studying salesmanship, persuasion strategies and psychology then chances are you have no idea how persuasion really works so let me give you a quick primer.

So the first thing I'm going to do is de-myth some of the stuff you may be thinking or have heard:

MYTH #1 - People use logic to make decisions most of the time.


Human beings are anything BUT logical.

Rather, we are emotional creatures making decisions based primarily using mental shortcuts based on previous information and then using logic to justify what we do.

The scientific term for these shortcuts is “heuristics." To keep things simple, our brains do not like excessive work. In fact, Professor George Miller of Princeton University concluded from his research that the average person can't process more than 7 bits of
information at one time.

So to reserve our cognitive resources, we need a "filing system" for processing information. This means that the majority of the time, we're actually working on autopilot making decisions unconsciously by cross-referencing the information that comes our way with previous information that we’ve come across in the past.

The scientific terms for this are:

Central Processing Route - Here the person is carefully analyzing the information. This usually only happens in extreme life altering cases.

Peripheral Route - Here the person is working on autopilot like I mentioned before.

Once you understand that since people are using the peripheral route most of the time, if you simply learn how to present information in away that is congruent to the peripheral route you instantly gain an advantage.

There is a caveat though - and this again is what makes my approach different.

A lot of so called “persuasion gurus” will tell you how to leverage the peripheral route to persuade people. And I will to.

But the peripheral route is only part of the equation. There are going to be times when you need to change your approach.

That being said. Let’s into the GRIPS Method.

STEP 1: Gather Intelligence

Every game involves some sort of intelligence gathering. Consider professional fighters, who always watch video footage of their opponents before they fight them. Why do they do that? They want to gather intelligence. They want to learn as much as they possibly can about their opponent so they can strategically fight them. So they can strategically defend themselves. So they can strategically disarm their opponent and win.

The same is true whenever you want to intelligently win. The best thing you can do is gather as much intelligence as possible before you go into a situation so you're prepared to conduct yourself accordingly. The same is true even in personal circumstances. You want to know something about a person before you go on your first date. The game of influencing someone or persuading someone is no different. Step No. 1 is to gather intelligence.

Pre-acquired Intelligence

There are two forms of intelligence that you can gather. The first type is pre-acquired intelligence. Pre-acquired intelligence is the best kind of intelligence you can gather. Pre-acquired intelligence arms you with knowledge about a person before you ever meet them.

How do you acquire this knowledge? Well, this is the age of information and the age of social media. The odds of you finding information about someone are 100,000 times greater than ten or twenty years ago. Start with social networks like Facebook, LinkedIn and Twitter. Google their name. Nearly one-third of the world's population has a Facebook account.

Now, there are specific things you should be looking for. Look at where they work. Look at what their hobbies and interests are. Look at their family life and where they live. These types of things will help you get inside of this person's mind so you know the type of person you're dealing with.

Once you meet this person (armed with preconceived knowledge) you want to do two things. You want to highlight the similarities between you and avoid any differences. Now, if this person can't be found online, try to gather intelligence through a third party. Try to get information from someone else who knows this person.

What's most important is to get in the habit of creating a level of awareness about anyone you're going have an interaction with and to gather some pre-acquired intelligence. Once you begin to train your mind to do that, you will begin to automatically look for information. You'll never find something if you're not looking for it. Start to create that awareness.

Real Time Intelligence

The second type of intelligence, real time intelligence, should be gathered when there is no opportunity to gather pre-acquired intelligence. This is necessary in situations where you have an unplanned meeting with someone.

The first way to do this is to observe the person's appearance. Take a look at their clothing, their hair style, their makeup and their jewelry. If you want to become a master of influence, it's important to keep up with popular trends. This will help you get into the minds of as many people as possible and allow you to cross-reference what's unique about your subject versus what might be an imitation of a popular trend. Also take a good look at the environment. Take a look at the furniture and pictures. Look for sports memorabilia. Start to zone in on who this person really is.

The next thing you want pay attention to is their body language.

There are three main channels of communication: verbal communication, nonverbal communication and vocal communication. Although we usually communicate verbally, the nonverbal language is of the utmost importance. Why? Because nonverbal communication is uncontrollable, while verbal communication can be controlled. I can say one thing to you and be thinking something completely different. Nonverbal communication is uncontrollable because it's very hard for my body to react in a way that is incongruent with what I'm thinking. Begin to pay very close attention to someone's body language.

Real time intelligence is gathered through observation. Observe someone's appearance, verbal communication and body communication.

Ask Implicit Questions

The next thing you can do to gather intelligence is to use implicit questions—ask a question indirectly. I'll give you an example.

I was interested in starting a business once and was having a conversation with a potential competitor. I needed access to information he had.

I couldn't just come out and start asking questions about how he ran his business because he might get defensive and hostile. He might lie to me. He might give me the wrong type of information, and that wouldn't help me. What I really needed to know was how much he was paying in rent per square foot. I couldn't just come out and ask him. That might raise some red flags.

It just so happened that when I walked into his place, it was a little hot. He turned on the air conditioner and the place cooled down very quickly. When I mentioned that to him, he told me that the A/C system cooled down his office within five minutes. I said, "Wow. This is a big space to cool down. How big is it?" He gave me the answer I needed without even knowing that I was really looking for information. I was then able to visit other buildings in the area with a ballpark figure of the amount of rent I wanted to pay.

When I worked in Manhattan, I used to see carts that sold fruit smoothies. One day my buddy and I were curious to know how much money someone made selling smoothies. Rather than ask the vendor directly, I suggested we ask him how many shakes he makes per day. When we walked up to the booth, he was sitting with his head in his hands and looked really tired. I said, "Hey buddy, you look tired. How many shakes did you make today?" He told us about 500 shakes. Once we found out the average cost to make a shake, we knew how much money he was making.

When you want to gather intelligence that's personal, most people will be on guard. The key to getting around that is to ask implicit questions. You often can find out what you need to know without them realizing it.

STEP 2: Reduce Resistance

There are many ways to reduce resistance, but today we're only going to talk about three.

The first way to develop a connection with someone is to highlight similarities. Any similarity with a person you find through intelligence gathering should be highlighted because that will bring them closer to you. You want to avoid differences. The third thing is to spend more time performing actions with this person.

Psychological studies have shown that people who perform an action in each other's company develop a much higher level of rapport than those who don't. When two people perform an action together, their level of rapport is ignited and gets taken to the next level.

There's a dating method I learned once in an Internet marketing course I was taking. When you meet someone you really like, you should try to do as many physical activities with them as possible (like bowling or jogging) to strengthen your connection with them.

When you meet someone for the first time, chances are they subconsciously have their defense mechanisms up. Humans are survivors by nature, and anytime we meet someone we haven't met before we subliminally view them as a threat. Our mind wants to know if that person will be going after our "resources."

When you try to influence or persuade someone to give you something or do something, they subconsciously think that you're depleting them of a resource (whether that resource is time, money, or energy). They instinctively want to protect what they feel is rightfully theirs. That's why Step No. 2 is essential. You have to reduce resistance.

STEP 3: Initiate Control

The next step is to initiate control, and there are countless ways to do this. I suggest you check out my program Instant Triggers where I show ten proven triggers for influencing the minds of others. For now, let's just stick with the four easiest and most popular triggers to use.


When you do something nice for someone, they will feel naturally inclined to do something good for you—to reciprocate the favor. That is the reciprocity trigger.

How does this relate to persuasion and influence? It's the process that helps you initiate control. First, do something good for a person. The size of the favor depends on the type of relationship you have with that person. Be conscious of social norms that are governing the interaction between you and then induce reciprocity


People always want what they can't have, and when something is less available they want it more. For example, diamonds are very popular because there is a belief that they are rare (thus, the expense). I have yet to hear about a diamond shortage. This example shows the power of the scarcity trigger. Setting a deadline for buying a product on sale is also a scarcity trigger. Marketers use the scarcity trigger when running promotions by setting a deadline. Why? Because as something becomes less available, people want more of it.

There are many different ways to use scarcity. You can put a time limit on the availability of something. You can use time as a scarcity. You want to place a limitation on whatever it is that you're offering. That will, in turn, make it appear to be more attractive.

Social Proof

This trigger tells us that when people are unsure of what to do in a certain situation, they often look to see what the majority of other people do. This is even true in cases where people are actually sure what to do. The bigger the number of people who are acting in a particular way—the more acceptable that behavior becomes to you.

In order to induce social proof, show your target how a majority of people have widely accepted either your idea or an idea that governs what you're offering, and then also utilize comparison (and there are many different ways to do that).


The last trigger is the comparison trigger. This tells us that the perception of something always changes the moment it's compared to something else.

Here is a really simple exercise. Go get three buckets of water. Fill one up with hot water, one with cold water and one with warm water. Put your left foot in the bucket with hot water; put your right foot in the bucket with cold water and then take both feet and put them in the bucket with warm water. When you do that, the foot that was in the cold water will now feel hotter, and the foot that was in the hot water will now feel cooler. You're standing in the same bucket of water. What's causing this reaction are neurotransmitters communicating through your nerve endings and sending back the message that you're comparing something and it feels different.

Our minds instinctively operate by comparison. That's how we make sense of the world. We take one piece of information, compare it against another piece of information and then consciously or subconsciously make a decision as to how we perceive something.

People in real estate sales use the comparison trigger by taking a client to a house that is a complete disaster first, and then showing them the house that they really want to sell to the client. Showing someone a home they would want to buy with the memory of an undesirable home still fresh in their mind makes the second home look like an amazing buy.

STEP 4: Position Yourself

The next thing you want to do is position yourself as the only logical choice in a person's mind. The reason this works is because people will allow themselves to be influenced and persuaded by you for one or all of the following reasons:

The first reason is because they need a solution.

The second reason is because they believe you will provide an advantage.

The third reason is entertainment.

Psychological studies have shown that the end goal of everything we do in life (every decision we make and every action we take) is ultimately to avoid pain or gain pleasure. We're either doing something to avoid feeling bad, or we're moving forward to something that we believe will provide us happiness.

People will often come to you and allow themselves to be persuaded by you because they believe you will resolve their pain somehow. You will provide a solution. That solution could be money. It could be resources. It could solve a problem. You need to figure out where you stand in the context of your interaction with this person. You need to step out of the equation, look at it as an outsider and think, "When I persuade this person to do whatever it is that I need them to do, what can I provide them in return? Am I providing a solution? Am I providing an advantage?"

One advantage could be money, and money is a funny thing. People desire money for either reasons of pain or pleasure. People that don't have money want to resolve the pain of being poor. People that already have money want the advantages and the power that comes with having more money. That's just one example, and there are many different advantages you can provide to people. It all depends on the timing and the circumstance governing the situation. The question you should be thinking about is, "Am I providing a solution or an advantage?"

The third way to position yourself is through entertainment. This usually happens during the advanced stages of a relationship. Someone just enjoys being around you. They either find you entertaining or they just feel a connection with you. There's an intangible feeling of enjoyment you give them and an exchange of positive energy. Make no mistake. Those three reasons are the only reasons people will allow themselves to be persuaded by you— so begin to figure out what your position is.

Finally, you need to sustain that position. You do that by keeping your lines of communication with this person open. I don't care if you have to write it down or use Post-it notes or your Iphone. When it comes to anyone you have already persuaded to do something or plan to persuade, make a note to communicate with that person at least one time per month.

You want to share valuable knowledge with the person you're positioning from time to time. Sharing information that they're not interested in is completely useless. Based on all of the predetermined work that you've already done and what you know about this person, you want to share knowledge with them that they will find valuable.

Remember that the number one rule when it comes to persuading and influencing anyone is that it's not about you. You have to create the perception that everything is about them. Don't spend your time talking about things that interest you unless that person is interested in the same things and finds the information valuable.

STEP 5: Sustain Your Position

As I said before, your goal in the positioning stage is to be the only logical choice. In the sustain phase, it's all about remaining the only logical choice. You do that by providing constant value in the form of time, money, resources, information and education. Based on the social interaction and social context of your relationship, figure out how you can provide constant value for this person. When you do that, one of two things will happen. When they decide that it's time to make a decision to be influenced, they're going to come to you. Or if they've already done that, they will continue to be open to allowing you to influence them and persuade them.

Secret Agent:Unpredictability

I'm a very big fan of unpredictability—remaining unpredictable. Being unpredictable in many facets of life will get you the attention and the engagement that you need to influence people. Try to think of ways to be unpredictable. To me, unpredictability is grossly underrated, especially in marketing and sales. The more unpredictable your message is, the more open the subject or the target is to being influenced by you.

For now, take the transcript and read through it and start to absorb everything that we're talking about here.


To recap:

This is the GRIPS method.

Step 1: Gather intelligence
Step 2: Reduce resistance
Step 3: Initiate control
Step 4: Position yourself
Step 5: Sustain your position

Everything else that you're going to learn from me is going to be governed by the GRIPS method. Make sure you study it, make sure you understand it because it serves as the building blocks for everything you’re about to discover.

As I mentioned in the “Initiate Control” section, there are countless ways to gain control.

What I want to share with you are the ten most effective and easiest to implement.

Want To Learn Ten Psychological Triggers That Practically Force People To Say Yes?

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Ninja Persuasion Hacks: How To Figure Out How Your Subject Makes Decisions

Ninja Persuasion Hacks: How To Figure Out How Your Subject Makes Decisions

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Persuasion is all about frequency. You’re operating on one frequency. The subject is on another frequency.

The better you can align frequencies with your subject, the higher the odds of you persuading them.

There are countless ways to do this.

This is just one (very important) way to do it.


By understanding how your subject makes decisions you can frame or position your presentation so that they are more receptive to it.

So let’s get started.

Now realize first and foremost, that pain, pleasure and circumstances ultimately have a huge impact on the decisions that people make in terms of these categories. I'm referring to helping people make big decisions, decisions that they really have to sit down and think about and ponder. So taking emergencies out of the equation or situations where people are almost forced into making a decision, we are going to refer to how people make decisions that will affect them drastically when they have the resources, time and the peace of mind to think them through.


#1 The Thinker

Thinkers love to scrutinize, they love to jot down pros and cons and potential outcomes of every option before they actually make a decision. Thinkers love to take a look at details and understand how and why things work. It is important to realize that your presentation must always be structured in a way that thinkers can constantly analyze your message, because if they don’t understand the mechanics behind what you are saying, you will lose them entirely.

When it comes to the data that you present the thinker, it must be hard, factual and quantitative if possible. Numerical data is especially intriguing to the thinker. Because thinkers not only rely on logic, but they want to rely on logic, they tend to put up walls of defense to guard their true emotions and feelings, passions and desires.


#2 The Skeptic

As the name suggests, the skeptics are naturally suspicious people and very rarely will they take information seriously that is not congruent to their own paradigm of the world. In order for them to truly believe information, it must come from sources that in their mind have credibility. Otherwise, they will not accept what you tell them. In fact, they will challenge it and write it off as nonsense even if it is accurate and correct.

One of the initial ways that skeptics begin to trust people is through similarity. If the skeptic believes that someone is similar to them in some way, he or she will assume that their perspectives on things are the same. The challenge in influencing a skeptic is that they make it very difficult to engage emotionally because they can very easily detach themselves.


#3 The Follower

Followers use other people's decision-making processes as reference points to make their own decisions. They typically will do something because it has been proven to work in the past by someone else. They don't like venturing into uncharted territory or do things that have never been done before. They don't like to explore options that have not been proven to work, and they are certainly not innovative or creative people. Followers are great listeners and are very diplomatic when they interact with other people.

They are open to other people's opinions and perspectives on things and tend to have a high level of emotional intelligence. The challenge with the followers is that they can sometimes be hard to identify, because they can easily be misidentified as thinkers and enthusiasts or skeptics.Followers love bargains. To them getting a great deal is everything. And oftentimes, they will trade the risks involved with something new and unexplored for a decrease in price. Sometimes they will jump on an opportunity simply because the prices so low that they don't want to miss out. They enjoy haggling and oftentimes actually find the process to be a source of entertainment. What's interesting about followers is that they can be spontaneous and take action on the spot, but only if they know that doing so has been proven to work before.


#4 The Leader

Leaders are proactive, independent, meticulous, “strive for perfection” type of people. The main emotion that's actually driving all of their decisions is fear. They often worry and easily become anxious or nervous when they think about the unknown. Anytime change or something new enters their life, they automatically assume that it's going to affect them negatively rather than positively.In terms of big decisions, leaders need to feel as though they are in control of the entire process. In a sense, they are possessed with power. They must first review any type of information so they can make a decision based on their own judgments rather than the input or device of others.

Leaders also avoid risk and responsibility, because of fear of failure. Remember the fear is the driving force behind everything that the leader does.


#5 The Enthusiast

Enthusiasts are always looking for something to get involved with. As the name suggests, they are enthusiastic about new ideas and are quick to embrace them. They seek to know more about how that idea can benefit them as well as others.

They're very interested in innovative ideas and can identify with the revolutionary thinking. They love to imagine possibilities, and are responsible and accountable. They care really only about the bottom line. Enthusiasts are interactive, can make decisions very easily and are not afraid of risk.

Enthusiasts as are never afraid to pull the trigger once the timing is right. In fact, if there's one thing that the enthusiast frowns upon more than anything else, it's procrastination and wasting time. Enthusiasts are also very interactive people. They enjoy talking with others and sharing ideas, brainstorming is also very enjoyable to them, as they like to share ideas with others and see how a concept can come to life. They're also known for jotting down ideas on the whiteboard or a piece of paper and leaving it to someone else to figure out how to assemble them. They can be very talkative and engaging people, but they can easily take over conversation and speak very fast and animated. They can also be very interruptive and have little tolerance for the boring and mundane.

Now that you know the 5 major decision archetypes...


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Four Steps To Follow Before You Negotiate Anything

Four Steps To Follow Before You Negotiate Anything

Negotiation is a natural part of life that is occurring all the time on many levels. Sooner or later you’re going to have to negotiate something. Whether it’s a low-stake scenario like getting a late payment fee waived or something big like an investment deal, it’s going to happen. So you might as well get good at it. This post will serve as your “prep-work”. It will give you the tools you need to walk into a negotiation with your best foot forward.

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Step 1: Prepare

Preparation in the negotiation process is very important. Just as you would never engage in any competition without first preparing, you must take the proper action to ensure you know what you’re doing at the negotiation table.

Be Yourself - Don’t try to be someone that you’re not. It will make you uncomfortable and the other party will pick up on it.

Identify Your Style - Don’t take on a style that is not natural to you. If you are naturally laid back then stick to that. If you are naturally energetic and charismatic then stick to that,

Be Consistent - It’s important that you stick to whatever path you choose in negotiation or you will appear indecisive.

Set Your Goal - Decide what is it that you really want. Never step into a negotiation without knowing what your really desire.

Get Ultra Specific - Write down your goal/target & bring it to the negotiation table.

Set Your Expectations High But Realistic - Aiming higher than usual will provide you with breathing room. Plus you never get what you don’t ask for.

Make It Justifiable - Ensure your goal is justifiable or the other party will write it off.

Practice Active Listening - Learn to master the art of listening to others. Listening enables you to read people, creates rapport & allows you to adapt.

Don’t Lie or Mislead - Never provide any false information or statements that you believe will cause the other party to agree.

Step Two: Utilize Leverage

“Leverage - To use (something) to maximum advantage”. Leverage is all around you. You must take the time to properly identify people, information or resources that will increase your chances of getting the best result possible.

Asses Social Landscape - Carefully identify context of the situation, environment, relationship status and norms of the negotiation. And be prepared to act in accordance with them.

Provide Proof/Evidence - Always be able to provide proof or evidence that supports your case for your expectations.

Gather intelligence - Visualize the negotiation in your mind and think about what the other party may say or what proof they may bring to support their case.

Identify The Best Audience - If possible, try to negotiate in the presence of an audience or party that you know will support your case.


Step Three: Save Time

Time is a precious commodity. It also has the power to destroy a negation in and of itself. It’s important that you don’t waste it.

Find The Decision Maker - Don’t waste your time trying to negotiate with someone who is not in the position to make the final decision.

Utilize Mutual Benefit - Position your goals with mutual benefit to the other party. Spending too mach time talking about what’s in it for you will create resistance.

Identify Objections - Figure out what common objections the other party may have against your case and be prepared to overcome them.

Identify Low Cost Concessions - If you cannot overcome an objection and/or must make a concession, look for low cost concessions or things that will not deplete you of resources.


Step Four: Control The Climate

The better you are at controlling the climate of the negotiation the better the chances are of you getting what you want.

Identify The Losing Side - Identify the side which has the most to lose if no deal is made. If it’s the other party then utilize that if it’s you, have some low cost concessions ready.

Identify Time Constraints - Identify any time constraints or circumstances that would cause the dealt not get done.

Identify control factors - Find any factors that you could gain control over that the other party would need and use as a concession if necessary.

Identify allies - Are there any allies that could be used to effectively support your position. If so, find them.

What you have here is a perfect prep list for entering any negotiation.

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How To Add People To Your Alliance

How To Add People To Your Alliance

Having an alliance or "power network" is a complete game changer in terms of influence.

It allows you to multiply your sphere of influence because you have a team of people ready, willing and able to comply with & support you.

This doesn't happen by accident.

In fact, there are 10 specific characteristics that you must have in order for someone to
even consider becoming part of your alliance.

Good News: I put together an Alliance Building Checklist that will reveal all ten and show you why they're important.

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In terms of influence and persuasion, the biggest “needle-mover” is having an alliance or network of people that support you. When done right, it’s something that can literally pay dividends over and over for the rest of your life. One solid relationship could mean access to tons of money, resources and other connections.

Now imagine having multiple relationships like this. This is what we call an alliance. It’s a network of people ready, willing and able to help you. There are certain key attributes that you must exhibit when starting to build your alliance.
They include:


Authenticity - In order for anyone to support you, you must first get their attention. The easiest way to gain attention is by zigging when everyone else is zagging. In other words, be authentic and different. This allows you to rise above the noise and get the attention of the power players you need to build your alliance.
Credibility - Other than con-artists, manipulators and criminals, no one wants to do business with, support or be associated with people who aren’t credible. If you say you’re going to do something do it. If you stand for something, stand whole-heartedly for it.

Indispensability - This is a big one. You need to make yourself indispensable or irreplaceable so that people never think of stopping their support for you you or even worse choosing your competitors over you. There are countless way to do this but they all circle back to providing immense value. I achieve this by making it my business to become someone’s “secret weapon”. In other words, I provide so much value for that person that it changes their life for the better in some way and then I let them take the credit for it.

Likability/Authority - Tony Robbins once said that people are persuaded by people that they like or want to be like. In other words, we will comply with people either because we feel a connection to them in some way and like them as a person or because we aspire to be like them or want to achieve something they have already done. You can go either way with this. You can focus on creating like-ability or authority. Of course, combining both only magnifies your power even more.

Congruency - In order for people to trust and support you, it’s important that everything you do be congruent. This includes your opinions, stances, messages or products and services. If you’re opinions, stances or teaches are different than your actions, you destroy your credibility.

Consistency - Consistency is key in your ability to form a solid alliance. You need to be consistent in your communication with others or they will forget about you. Consistency also adds to your credibility because someone who is consistent appears as someone who keeps their word and commitments.

Relevancy - You must remain relevant to the key players in your alliance or you will slip through the cracks. The most effective way to do this is to consistency provide value. There may come a point where the things that you consider valuable are no longer valuable to them. To combat this and stay relevant, speak about the the stuff they are interested in and/or the stuff they feel they DO need. Then once you gain credibility and trust by providing value, introduce them to new concepts ie. the product they don't know they need yet.

Reputability - People not only want to know that you are credible based on the fact that you do what you say you will but they also want to hear that from other people. This not only further solidifies your credibility but it also integrates an element of social proof which causes people to like and trust you simply because they see that other people do.

Connectivity - To build an alliance of any kind, you need to be connected to various networks. People in your alliance need to feel that their connection to you is valuable because you can connect them to other people.

Persuasiveness - Let’s face it. Persuasion is everything. You could have all the attributes on this list but without the ability to persuade others to believe that you have them, they serve no purpose. It’s important that you understand how people are persuaded so you can craft your offers and proposals in such a way that people say “yes” to them.

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[Video] Hypnotic Storytelling Part One

[Video] Hypnotic Storytelling Part One



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Five Secrets To Covert Influence

Five Secrets To Covert Influence

1. Control Your State Of Mind At All Times

This is actually a really simple concept. You can’t control anything (especially the mind of someone else) if you can’t control your own state of mind.

Think of it like this.

Your mind is like a movie theater that plays the movie that you decide on. The question is, what would you rather have playing? A depressing horror movie or a beautiful story with a happy ending?

If your internal representations are ruining you , then you need to take back control of your mind. The first step is by creating new movies in your mind (even if you don’t really believe them at first).

Visualize yourself as the same physical character but with new powers.  Begin to see yourself as the hero rather than the victim. A large part of this also has to do with the language that you use.

Most people have no idea how much negative energy they create out of thin air by simply using words and phrases like “I can’t”, “I’m not good enough”, “I’m not smart enough”, “I could never do that”, etc.

Realize that you create your own reality. It begins with how you talk to yourself. let that voice by a secret weapon of inspiration that gives you the power to overcome obstacles rather than a parasite that feeds off of your negativity and spirals out of control.

FACT: Most people who dream of getting rich by winning the lottery almost never do.

And statistically those who do usually wind up broke again within a few years.


Because they’ve created a mind set which states “That which I desire comes from external resources rather than from those that naturally reside within me”.

They believe that wealth can only come as result of “luck”.

This automatically relinquishes their control over their circumstances and positions them as the victim rather than the victor. Not a good thing.

2. Control The Subject’s State of Mind

Once you have your own state of mind under control you can begin controlling the minds of others.

You can do this by appealing to the windows of his mind which include his:

A. Internal Representations

You need to determine the type of movie your subject is playing in his mind and how it’s serving him. If it’s one of doom and gloom, show him a sneak peak of what could be by taking what you have to offer.

Now sometimes he might not be aware of what he has to change. In other words, he could be painting a beautiful picture in his mind but it’s not conducive to his reality.

If this is the case, you have to briefly inject him with a dose of the scary ending that could be coming that he’s not aware of. Then show him what he must do to avoid it.

B. Actions

In certain cases, the internal change that you need to have him create in his mind comes from the act of movement. In NLP, we call this a pattern interrupt. You’re simply interrupting his pattern of thinking so you an redirect it where you want it to be. You can do this any number of different ways.

Drop a pen on the floor. Hand him a pen. Hand him a drink of water. Take him for a walk. Go for lunch. Give him a brochure or a book and direct him where to look.

Remember, if he’s in a stuck state he’s not open to suggestion. Break the state, redirect and resume.

3. Gather And Utilize Data

People who win always gather information about their subject and utilize it advantageously.

Professional fighters do this all the time. They study the tapes of their opponents fights to see what patterns they follow so they have a better understanding of how to fight him.

The same is true of truly professional sales people. They always gather as much data as they possibly can about their prospect before making a presentation.

With the Internet as it is today it’s relatively simple to find out information abut someone.

Almost a billion people are on Facebook alone with a profile that tells you where they live, what they enjoy doing, what kind of music they listen to and what sports teams they like.

The key to using this this data to your advantage is very simple.

Look for and subtly highlight any similarities that you may have and more importantly, avoid any differences.

The second part is especially important because just as similarities positively impact an interaction exponentially, differences do the same but in a negative way.

4. Master Power-Linking

Power linking is really just a fancy word for networking. I came up with it all by myself 🙂

Seriously though, I can’t emphasize the importance of networking enough.

But as a person who understands influence, you probably already know how powerful relationships are.

Let me put it this way.

When I was in sales, it was my networking that took me to six figures.

And when I started my own digital business?

Well I wouldn’t even have it if I didn’t leverage my relationships with other Internet marketers.

Here’s the thing though.

Networking only works if you have at least one of three things. You are the best at what you do, you have great products and/or you have great services.

Focus on solving the problems of others and you should have no problems of your own achieving these things.

The next step is asking.

If you need help, ask for it. But only do after you’ve provided value.

5. Be Proactive

Sitting around and waiting for opportunities to magically appear out of know where is going to leave you very disappointed.

Just go ahead and give it a try if you don’t believe me.

Think of something that you want, close your eyes for a minute and then open them. Did it appear?

I think you get the point.

The difference between those who always get what they want and those who just want what they don’t get is the fact that the first group of people actually go and “get” what they want.

You must work your self up into a white heat of desire (as Napoleon Hill calls it) to become a person who is always seeking the right people to obtain help from and then find them as if you’re life depended on it.

Once you find them, create value and solve their problems.

Then utilize the law of reciprocity and ask for the help you need.

How Simplicity Boosts Persuasiveness

How Simplicity Boosts Persuasiveness

When people think about persuasion and influence, the first thing that usually comes to mind is that there has to be this grand effort to dazzle the subject or audience to speed up the persuasive process.

People start to think of ways that they can make things bigger and grander than before. Well, two recent studies show that this isn’t really the case and when you make things more complicated than it should be, the effort you make will actually backfire on you.

One particular study conducted by researcher Michael Wanke and his colleagues sheds light on the issue of complexity and simplicity in advertising. In their study, they presented two kinds of advertisements to their test subjects. One advertisement asked their respondents to give ten reasons why they would choose brand A.

The second advertisement asked the respondents to give just one reason why they should choose brand B. The study made use of two very popular brands (BMW and Mercedes Benz). Interestingly enough, those who were given the BMW-leaning advertisement were less likely to choose BMW over Mercedes Benz.

Why did this happen in the first place? The reason is actually quite simple – people had a hard time thinking of ten reasons why they should choose BMW instead of a Mercedes Benz. Since people are usually unwilling to expend a lot of cognitive resources unless extremely necessary, they will veer away from something that appears more complicated than it should be.

So if asking people reasons why they should choose something that you are offering will backfire on you, how can you use this strategy to your advantage? Simple – ask your audience two give you reasons why they should choose your competitors over you.

I can assure you than only a handful of your audience will be able to give you a really significant answer. The rest of your audience will probably freeze in place and just choose you because they weren’t able to produce a sufficient number of reasons why they should opt for your competitor and not you.

Of course, this technique would only work if you have already show the audience the value of what you are offering in the first place. If your audience is unaware of how great your service/idea/product is, they would probably just say that they have had experienced what your competitor has to offer and they don’t know anything about you at all.

Another study enforces the message of “keep it simple”. This study, spearheaded by researchers Alter and Oppenheimer, focused on how simplicity of names can actually spell the difference between success and failure in the stock market.

What these researchers found out was that the fluency of the name of a particular company had a bearing on how successful it would be in the stock market.

What this shows is the fact that when you start ignoring simple and powerful language, you lose out on the opportunity to have more influence over your audience or your market. I’m not saying that everything is hinged on the name of a project, but if you can make a project or contract sound simple and powerful, do it.

Researchers have also discovered that the kind of language that you choose to use is also of paramount importance when interacting with other people. Many books on influence recommend that you use authoritative language when you talk to others, so that your public projection would be better received by your audience.

If you are a programmer and you are dealing with fellow programmers and people from the same field, it is alright to use specialized jargon.

But if you come from a particular field like medicine or aeronautics and you use your specialized jargon on people who are not part of your field, the tendency is for people to ignore you and deem your entire message as less convincing because it is difficult to understand.
This might not sound fair at all especially to people who genuinely want to share their knowledge with the rest of the world. However, we must contend with this reality if we are to make any headway when we talk to non-experts.

Another thing: it has been found that when a person talks in a very specialized language or jargon, he is perceived to be less competent by non-experts.

Again this sounds absurd (that’s what experts are for, right?) but trusts me – it is far better to adjust how you communicate than to try to force people to accept your input.

Remember, you are in the business of influencing and persuading other people. It doesn’t matter if you have 3 Ph.Ds. – if people don’t understand you and they don’t even recognize that you are giving expert opinion because of your complex language, you will not be persuasive at all.

This problem with complicated language is present even in the academe and is also perceived as a problem in the workplace. For example, a Stanford University research showed that more than eighty five percent of student respondents in one study admitted that they purposefully used more complicated language in their academic papers just to sound that they knew more than the next person.

They did it to impress – but as we already know, if language is too complicated, it might backfire on the speaker instead. In yet another study, more than fifty five percent of employee respondents based in the United Kingdom reported that they had trouble understanding what their managers wanted them to do because the language was not clear enough.

As you can see, this communication gap can cause a lot of problems especially in a workplace because if the upper management and the regular employees are not communicating well, they are not going to accomplish a significant amount of work in the shortest time possible. What would result is a back-and-forth of messages that would slow down any project and may even cause friction between the management and the employees.