Discover The Six Pillars Of Human Communication & How You Can Use Them To Influence & Persuade In Any Situation

Dear Friend,

Paul Mascetta here.

What I want to share with you is a revolutionary way to influence and persuade others to your way of thinking.

It’s called the G.R.I.P.S. method and it's the distilled version of what took me nearly 20+ years of research and study to figure out.

So whether you're a:

  • Salesperson who needs to increase your sales
  • Coach or consultant who needs to persuade your clients more effectively…
  • Public speaker who wants to learn how to captivate and influence audiences on a mass level…
  • Parent who needs an unruly child to start listening…
  • Bargain hunter who is tired of getting ripped off
  • Or simply someone who wants to learn how to get others to do what you want without dealing with resistance or combativeness…

Then you are in the right place.

Because what I'm about to share with you is a revolutionary way of influencing and persuading others that is almost like having...

A License To Persuade Anyone To Your Way of Thinking

When it comes to influencing, persuading and effectively communicating with others, we are working with basic psychology.

We are working with what we know about how people think and behave in most situations based on research, case studies and good old fashioned science.

We are not working with how we think they should think and behave but what they actually do by nature.

We then utilize and harness that knowledge to our advantage while at the same time creating something beneficial to them.

These principles of human behavior, thought processes and psychology are timeless and they will never change.

The challenge is taking all of these practices and applying them to real life situations specific to you..when you need them to work.

For example, in his bestselling book Influence: The Psychology of Persuasion, Dr. Robert Cialidini PhD identifies six weapons of influence:

  • Reciprocity - We feel obliged to return favors or give back to those who have given to us. - Think about how you feel when you receive a holiday card from someone and forget to send one back.
  • Commitment & Consistency - When we make commitments we tend to keep them or else we feel a sense of discomfort. The same is true when we are not consistent in our thoughts and actions. Think about how you feel when you say you will do something and then you don’t follow through.
  • Scarcity - As something becomes less available we tend to want it more. Think about that item that has been discontinued or that new exciting person that you just met who isn’t responding to your texts.
  • Social Proof - When we are unsure of what to do or think in certain situations we look to see what the majority of others have done in a similar situation. Think about what you do when you’re thinking of buying something but aren’t sure which type of product is the best.
  • Liking - We prefer to say “yes” to people we like. Think about the difference between a close friend asking for a favor vs. someone you don’t get along with.
  • Authority - We respect authority figures and will often accept what they say without questioning it. Think about what you do when your doctor writes you a script after examining you.

Written over 30 years ago, this book was probably the biggest contribution from anyone to understanding how people are persuaded.

How do you utilize the liking trigger during a job interview?

How do you utilize scarcity during a negotiation?

How do you utilize social proof in your marketing?

These were the questions I needed the answers to when I found myself in the shark infested waters of New York City in the early 2000’s.

You see I graduated high school and had no idea what I wanted to do with my life.

I knew everything I didn’t wanna do like continuing to go to school, making minimum wage, working long hours, fighting with people over who gets to take holiday vacations.

All that stuff seemed crazy to me.

But with no real skills I took the only job that anyone would give me..a sales job.

And truth be told selling was a “double-edged sword” for me.

Here’s why.

From the time I got my first sales job on Wall street (and virtually every sales job after that) I was given sales training material.

Books, videos, cd’s, seminars...all loaded with techniques to close the sale.

And while I learned some valuable lessons about the sales process (like the fact that you should never jump into a presentation without first performing something called a “needs analysis”) much of the stuff that I learned didn’t work for me when I needed it to.

Don’t get me wrong.

I’m not saying the techniques were in effective.

I’m saying that they didn’t feel natural to me and so anytime I tried to use of them things got weird and I lost the customer.

But contrarily when I would avoid the “sales tactics” and just be myself things would go smoothly and I would close the sale.

The problem was that I was still wasn’t closing as many sales as I could.

And as the old saying goes when it comes to sales “nice guys finish last”.

In needed to figure out a way to combine what felt natural to me with what has been proven to work by sales experts.

I started by making a slight pivot from studying sales to studying communication and psychology

I really wanted to understand why people think and behave the way they do and how that affect the communication process.

I began to immerse myself in anything I could get my hands that related to influence, persuasion, human psychology and communication.

I even read books written by former FBI and CIA agents on mind control, detecting deception, hostage negotiation and interrogation.

I read the biographies of great speakers ranging from JFK and Winston Chruchill to Steve Jobs.

I studied the techniques of people like Dr. Milton Erickson who’s known as the “father of modern hypnotherapy” and how he could indirectly influence people by lowering their natural resistance.

Then I started “testing driving” the techniques and strategies that I learned.

Through years of trial and error I began to figure out what I can only describe as “what works when and where”.

In other words I began to to identify which methods worked best in certain environments and situations.

That’s when I began to shatter sales records.

That’s when my commission checks started tripling and when my paychecks become much higher and more predictable.

But it wasn’t just my ability to close sales that got better. My whole life improved.

I began to understand the mechanics of communication both with others and with myself.

I learned how powerful language really is and how I can use it to create emotions and behaviors in others and in myself.

I learned the value of non-verbal communication and how I could virtually “mind read” people and know what they are thinking before they even say a word.

I gained a huge amount of confidence when interacting with others in both business and social situations.

I finally understood and realized that the ability to communicate effectively with others is the most valuable skill-set that I could develop for myself if I wanted to become successful.

I began documenting everything I learned so that I could revisit it whenever I needed.

Without realizing it I was creating a blueprint of sorts.



  • G - GATHER INTELLIGENCE: This is where you research the person or people that you want to influence, persuade or gain compliance from so that you can match your presentation to their view of the world.
  • R - REDUCE RESISTANCE: Any time you attempt to influence, persuade, sell or convince someone you will encounter resistance on some level. This is where you learn techniques specifically designed to reduce that resistance.
  • I - INITIATE CONTROL: After the first 2 steps you can now begin implementing strategies and techniques to gain control over the interaction so you can achieve the outcome that you want.
  • P - POSITION YOURSELF: At this stage you will learn how to position yourself as the only choice, expert or authority that your subject(s) should trust, listen and buy from.
  • S - SUSTAIN POSITION: Here you learn how to maintain the relationships and connections that you have built with others so you can continue to count on their support.

This formula is completely unique. I know because I created it. Now don’t get me wrong the top 20% of high level influencers in the world use the tactics within this strategy but they are either:

  • Born with a natural ability to understand how others can be influenced/persuaded
  • Spent years studying psychology, salesmanship and communication to gain a mastery level understanding of how people can be influenced

And even still, they’re not labeling and using it as a strategic formula.

As for the other 80% of people. Their persuasion skills are terrible.

And the reason is because they only know (or think they know) one step in the process which is the “position” part.

You see..

The Average Person Has No Clue How To Effectively Influence Others

They think it’s all about asking nicely, begging, resorting to high pressure sales tactics, “shmoozing” and all kinds of other nonsense.

This is their idea of positioning themselves to influence others.

Not only are they completely screwing up their positioning, they’re also leaving out 4 of the 5 steps.

So let me ask you..

Which group do you fall into?

Are you in the top 20%?

If you’re not then the sooner you commit to learning to master the art and science and influence the sooner your life will improve.


After researching and studying this topic for 20 years I've identified six pillars of communication.

What this means essentially is that every situation that warrants persuasive communication will fall into one or more of these six categories.

They include:

  • Influence
  • Persuasion
  • NLP
  • Body Language
  • Negotiation
  • Networking

You could read all the psychology books, articles & journals.

You could attend all the seminars and buy all the courses but the challenge is this...

How do you take what you learn and apply specifically to these situations?

The Answer: You'd have to try to figure it out on your own and take a wild guess.


And that's the reason I decided to open the doors to The Influence Academy.

This is the ONLY platform which includes training courses on all six pillars.

In other words you get training SPECIFICALLY TAILORED for your situation.

Need the latest communication strategies to negotiation the price of your dream home?

No problem. We've got you covered.

Want to learn techniques designed to help you build a network of loyal followers or how to use powerful body language during a job interview?

We've got you covered there as well.

In other words, we've got you covered no matter what.

This is a true Academy designed to turn you into a world class influential communicator.

And I'm temporarily opening the doors for a select group of people.




Probably the most important part of the training platform, these courses will show you how to master the art & science of influencing others to do what you want them to.

Training Material Includes:

  • Six Courses
  • 6 Digital PDF Books
  • 37 Audio Modules
  • 20 Video Modules


Research shows that more than 65% of communication takes place non-verbally. The ability to know what others are thinking based on their body language is something that will give you an instant advantage over everyone else.

Training Material Includes:

  • Four Courses
  • 5 Digital PDF Books
  • 10 Video Modules
  • 12 Audio Modules


NLP is a powerful body of knowledge that enables you to truly understand how people communicate, think and behave. The techniques found in NLP is what highly paid coaches like Tony Robbins use to help people achieve greatness.

Training Material Includes:

  • One Course
  • 4 Digital PDF Books
  • 16 Audio Modules


Perhaps the most important component within the context of influence, persuasion is an essential skill when it comes to improving the quality of your life.

Training Material Includes:

  • Six Courses
  • 6 Digital PDF Books
  • 30 Video Modules
  • 41 Audio Modules


Networking is essential to magnifying your sphere of influence. With the right contacts, connections and team you get access to more resources and opportunities than you ever thought possible. Remember, there's strength in numbers.

Training Material Includes:

  • One Course
  • 1 Digital PDF Book
  • 10 Audio Modules
  • 10 Video Modules


Negotiation is not only an inevitable part of communication, it's an inevitable part of life. The training in this part of the platform will arm you with the skills you need to succeed in every negotiation you find yourself in.

Training Material Includes:

  • Two Courses
  • 2 Digital PDF Books
  • 10 Audio Modules


Get These Bonus Tranings FREE

You Will Learn:

  • A simple trick that reduces the resistance of the "Thinker" and makes them open to you, your presentation and your pitch
  • When and how to use logical presenations and chronological structure so your subject can easily understand your key points
  • When and why you should have more than one meeting with certain types of decision makers
  • How to diplomatically deal with a combative subject and still get what you want without offending anyone
  • And much, much more!

You Will Learn:

  • The "Belief Affirmation Killer" and how you can use it to avoid objections before they even come up. This is your BEST chance at killing an objection.
  • The "Outcome Focusing Killer" and how you can use to transform even the most reluctant prospect to a happily paying customer
  • The " Peak Experience Killer" and how you can use it to erode resistance by transporting the prospect to another experience in their life.
  • The "Harmonize Killer" and how it can be used to instruct and guide the prospect to a new set of beliefs that are congruent with your offer.
  • And much, much more!

You Will Learn:

  • 3 reasons why resistance will frequently stand in your way if you’ve set your sights on a powerful goal
  • Exactly why defending your position will impact your influence every time
  • Argument Vs. Adaptation – The vital difference that 90% of people don’t know and almost every successful influencer needs to embrace to change opinions
  • Dozens of ways you can gain trust both instantly with first conversational impressions and through longer dialog
  • And much, much more!

You Will Learn:

  • How you can utilize & leverage the psychology of herd & pack mentality to make people view you as the leader of the group
  • Why people respond potbelly and comply with authority figures (without even really knowing why) and how you can use that to your advantage
  • How you can create the perception of the pack leader in the shortest time possible….even if you don’t have any evidence or proof
  • The two things that all “pack followers” want you to read them to so you can easily craft all of your messages accordingly
  • And much, much more!

Imagine how much different your life would be if you had the ability to influence, persuade and masterfully communicate with others. Imagine the opportunities and resources you could have access to.

Start influencing others today just like these people

Stop wasting time thinking about what you do next. Take the bull by the horns and invest in your ability to become a master communicator today.


You don't have to spend the next 20 years reading, researching and testing which strategies work and which ones don't.

I've already done the work for you and broken everything down into a simple, easy-to-understand format.

And I'm practically giving it away for pennies on the dollar.

I have to be honest.

EVERYONE that I mentioned this offer to thought it was a mistake.

Some people told me I was flat out crazy.

They said that I was drastically undervaluing my programs by offering them all for one low price.

And quite frankly the business man in me agrees. 

That's why I decided that if I was going to do this I would treat it as a beta test and only offer it to a handful of people.

And once I reached my limit I would close it down for good.

So just so you understand... Once I hit my limit (and I haven't fully decided what that limit is right now) I'm closing this offer down and destroying this page so no one can ever find it and ask me to honor it.

Sorry to sound so dramatic but I'm just telling it how it is.

So if you want to get in on this you need to act now.

Click the button below, get access to the dashboard and start mastering the art and science of influence and persuasion today.



30 Day Money Back Guarantee

I’d like to invite you to enroll in the Influence Academy right now—risk free for 30 days.

When you click “order now” on this page, provide your payment information and order, you’ll be able to try each and every one of the courses included in the Academy for 30 days. If at any time you’re not satisfied, if at any time the techniques you learn don’t work, or if for any reason you want your money back (even if there is no reason at all) just let me know and I’ll send a full refund.

That’s my 30 day money back promise!

Order Now and take a look inside risk free!


Get Enrolled in the #1 Communication Training System in the World TODAY!



Frequently Asked Questions

How long do I have access to the platform?

Upon registering you will have 12 months access. You can access the plaform at anytime 24 hours a day, 7 days a week.

Is there a physical University to attend?

No. This university is online only for your convenience to be accessed anywhere, anytime, on any mobile, laptop, desktop, or tablet.

Can I make payments on the $497?

Yes. You may setup a payment plan for 3 monthly payments of $199. You will gain immediate access after your first payment has been processed.

How long will the academy take to complete?

You can work at your own pace. We find that most students are able to complete the entire training within one year on average.

Is this membership for single or multiple users.

The $497 special is for a single user. For more information about multiple user access please contact our support team at [email protected]

Who can benefit the most from this training?

Since the ability to communicate effectively is arguably the most important trait one can have, anyone and everyone can benefit from this training.

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