The top five personality traits of a sales person:

Driven by results rather than work – In sales, sometimes the work is hard and sometimes it’s easy. In the end, all we care about is whether the deal was made or not.

Enthusiastic – Enthusiasm is contagious. In some cases, you can get a person to do what you want simply because you transmitted your enthusiasm to them.

Outgoing – Outgoing people don’t tend to be shy. Shyness will prevent you from opening up presentations, asking questions and overcoming objections.

A Good Listener – Perhaps the most important of all traits; being good listener will arm you will everything you need to close. Failing to listen to others could shatter any chance of victory even when all other skills are mastered.

Diplomatic – Sometimes, it’s not what you say; it’s how you say it. The ability to get your point across without offending others is a priceless talent.

If you exhibit any one of these personality traits by nature, the work you need to put in will be less than the person who does not. If you exhibit none of them, don’t worry. It’s nothing some training and practice can’t fix.

The bottom line is anyone can become an expert salesperson. It’s just a matter of how much you need to learn. But rest assured, with a desire to learn and the right material, you can become a master of selling very easily. 

The first hing you need to know when selling is that it's never about you.

I can’t tell you how many times I’ve seen a person whiff a deal because they spent the entire time talking about what they think is important. If the person in front of you saw things the same way as you, you wouldn’t be fighting for a deal. To get them to see things your way, you must first figure out what the other person sees as important or valuable. When selling a product or service, it’s never about “what” you’re selling. It’s about the others person’s perception of what you’re selling.

When selling an opinion, it’s never about how your opinion can benefit you; it’s about how it will benefit the other person. In cases, where your opinion will not benefit someone directly, you will focus on what the person stands to lose.

I worked in the fitness industry for years. I’ve sold many things in my life but I alwaus felt that fitness was truly something that everyone needs so I chose to sell the benefits of health and believe me, I know every benefit there is. But in reality, when making someone a member, I never spoke about the things that I thought were beneficial, I always focused on what the other person considered to be beneficial. The only way to figure that out is to ask the right questions.