One of the most incredible, most powerful abilities you can ever possess is the knowledge and skill of being able to influence and persuade a person through your words.

No, you’re not in a sci-fi movie. Hypnotic language has actually been tested and finetuned for years. You have been in different situations where you are in desperate need to persuade and convince a person and avoid resistance. That time you were asking for a raise. That moment when you were having relationship problems. That day you needed to close a deal with an elusive client.
Communicating alone is a difficult thing. Communicating effectively in a persuasive and convincing language is an entirely different story. Imagine having the ability to persuade and influence other people to do what you want them to do and agree with what you are saying without the slightest resistance on their part. This will open your life to new opportunities and possibilities. If you haven’t done so already I would suggest that you register for my Hypnotic Language Bootcamp.

This Masterclass was designed to take you from novice to expert in the realm of hypnotic language within just ten days.

Hypnotic Language

Language is the core of hypnosis. It serves as the passageway to an individual’s unconscious mind because it is capable of transporting us through space and time. Also, language itself produces multiple meanings. If used accordingly, language can be powerfully influential, persuasive and convincing. This type of persuasive and influential language is being used in empowering and helping other people develop themselves. Hypnotic language is the science of using and combining words to influence or change the listener’s state of consciousness. When you are faced with someone who feels anxious, you assist him/her to feel calm through hypnotic language. Or when you want to motivate a person to shift into a healthier lifestyle.
This type of language creates the least resistance and triggers agreement when conversing with other people. Ultimately, hypnotic language encourages the listener to make a decision in favor of the speaker and agree with a solution.

Many business leaders make use of this type of language in conversing with their clients. Often, they are able to stir most conversations into a favorable one.

Conversational Hypnosis and NLP
Modern hypnosis was the brainchild of Dr. Milton H. Erickson, one of the world’s most acclaimed and influential hypnotherapists. This method is based on the idea that a person, with the right combination of words, can put a person into a state of trance, with the goal of achieving a certain level of confidence Upon reaching this stage in the relationship, the hypnotist can now motivate the receiver to do things he or she wants.
Milton believed that the unconscious mind is fundamentally receptive and open to anything. It is always listening, and that regardless of whether or not the action to be received is hypnosis, any suggestion could have a hypnotic influence for as long as it reaches the person’s unconscious level
Neuro-Linguistic Programming or NLP was later founded by Richard Bandler and John Grinder. This technique was modeled after Milton’s hypnotic language and has introduced a set of different hypnotic language patterns. It explains the fundamental relationship between the mind and language, and how the interaction between these factors affects our body and our actions. The most common characteristic of the Milton Model is the use of “artfully vague” language. This is meant to allow the receiver or listener to give their own meaning to the statement. The technique can be used to distract the person’s conscious mind and access the unconscious.

Benefits of effective use of hypnotic language
Not everyone is capable of using hypnotic language masterfully. But once you get to learn effective use of hypnotic language, you will have access to these benefits:
1. Develop rapport with individuals, key people/clients and groups
2. Reduce resistance
3. Instantly tune in to a person’s sensory systems
4. Achieve seamless communication with other people and guide them towards your preferred direction

Hypnotic Language Techniques
On the subject of language, Milton once wrote that words have the power to influence the psychological state of an individual. For this reason, speakers should always choose their words wisely and reflect on their meanings.
Conversational hypnosis can be achieved by altering the structure of our language and carrying it out effectively in even the most normal daily conversations. In doing so, you are capable of empowering yourself and other people to overcome roadblocks and unlock new resources.

Here are 10 of the most widely used and highly effective hypnotic language patterns based on the Milton Model.

1. Double Bind Pattern
In its simplest dictionary terms, bind means to enforce a certain kind of responsibility to someone. In linguistics, a bind is where a statement is made to trigger a corresponding action, a simple pattern of source-and-effect. The use of linguistic binds has been popularly used in the clinical and therapeutic context. Experts and researchers are finding ways to apply the effective use of binds in other subjects, particularly in business. Binds typically create an illusion of choice by the use of words that normally suggest an option or a choice, where either option a receiver chooses will still go along with what the speaker wants.

2.Single Bind Pattern
While the double bind pattern is applied to when you want to offer more than one choice to your receiver, the single bind pattern is when you don’t want to offer other options to your listener. In this type of language pattern, the speaker provides a suggestion and people just accept it without conditions. Ultimately, the single bind pattern connects a certain action to a corresponding feeling (Mind Control Language Patterns, Dantalion Jones). The simplest way to construct a single bind hypnotic technique is like this: “The more you X, the more you Y.” Here are some examples:

“The more you study, the smarter you become.”
“The more you think about the movie, the more interesting it becomes.”
“The more you read this book, the more you remember the facts.”

3.Embedded Commands
The founders of the Milton Model discovered that there are embedded commands in normal conversational speech that don’t reach a person’s consciousness but are recognized on the unconscious level.

In hypnotic language, these messages are called embedded commands. The technique behind embedded commands happens when you discreetly slip certain indirect commands into your sentences while conversing with the person you want to persuade.

In embedding commands, there are five things you need to take into consideration:

1. Commands should be well formed
2. Commands should be hidden in heaps of information to keep it away from the conscious mind
3. Observe proper timing
4. Have the right tonal structure of commands
5. Form an unconscious rapport

A listener’s consciousness focuses on the basic content of what the speaker is saying, while the unconscious mind stirs its focus on all the other aspects of a the speaker’s communication, such as the tone of voice, eyebrow movements, voice pace, gestures, and many others. In NLP, this can also be referred to as analog marking. By marking out some non-verbal portions of a communication, the unconscious mind picks up and understands this part differently. Take a look at these examples.

“You may talk to me when you are done.” – “Talk to me” can be marked with a slight hand gesture

“I feel excited about it. Don’t you agree?” – The “excited about it” phrase can be emphasized by speaking slightly louder and more energetically

Embedded commands have the ability to hide from the listener’s consciousness and reduce resistance. In cases where the command is spoken plainly without the proper markings, there’s a big chance it will encounter disagreement from the listener. If you plan to use an embedded command, you should be careful in forming your statement. Here are some ways you can make use of an embedded command.

Quotes
According to Bandler, quotes are a good way to process an embedded command. When you use a quote someone, your listener has the tendency to view it as an entirely different story and begin to think of your statement as a command.

Negation
In theory, when a speaker negates something, the other person tends to resist your command less. When you tell someone “Don’t use this technique too much,” you have managed to tell him to use this technique and make a presupposition that the person will still do the action even if you’ve told the person not to do it.

What happens/what if
Take this sentence for instance: “What happens/ what if you begin to imagine the advantages this product will give you?” It is supposed to be a simple question, but to provide an answer to your query, your listener has to actually imagine and think about the advantages of your product.

4.Presuppositions
Presuppositions are an extremely powerful hypnotic language tool. A presupposition is where an assumption is made within the statement of the speaker, which will be accepted as to be true and acted upon by the listener without question.

Presuppositions are usually applied in grouped statements as they are more considerably more effective when combined. This makes it harder for the listener to untangle and decode your message.

Here are the different kinds of presuppositions you can use.

Sequence

You can use presuppositions to suggest a time or sequence of events. Ordinate sequences can help you direct your listener’s attention to the points you will identify. By emphasizing a certain order in your words, your listener will anticipate the succeeding events.

“The first thing that I’m going to discuss with you is how you can benefit from this program.” “You can begin to take notice of the actions around you.”

Awareness

When you imply to a person that you are aware of something, you are already directing his/her attention to that awareness. Using words such as aware, know, realize and notice, you are making assumptions about the truth.
“I know that you are thinking about the same thing.”
“Did you realize that the cost of the materials are increasing?”
“You are aware of what the stakeholders want.”

Adverbs and Adjectives
Adverbs and adjectives can also be used as presuppositions. By using words such as deeply, fortunately, easily, particularly, greatly, etc., you are directing the focus on the quality of action rather than the action itself.

“I wonder how quickly you can change your mind about this.”
“Fortunately, I already know about the progress you are making.” “You may be deeply concerned about your manager’s actions.”

5.Universal Quantifier
The Milton Model uses words that make generalizations about a particular statement. Typically, universal quantifiers often use an element of exaggeration, such as all, everybody, always, never, every, as a whole, etc. These words also have a specific person or thing they make reference to.

This pattern is used frequently in everyday language, though we haven’t yet fully realized its ability to influence a listener. Here are some examples:

“There is always more to learn in life.”
“No one can fail once he decides to put his mind into it.”
“Everything you have learned today will come in handy someday.”
“All learning and change takes place in the unconscious mind.”

6.Semantic Ill-formedness
This hypnosis pattern has different variations, which include linkages, complex equivalents, mind reading and lost performative. In using this language pattern, the basis for the statement is usually not defined, which means the listener will have to assume your basis for the statement.

Linkages
Linkages are usually employed to suggest a cause and effect relationship between two elements, usually between one that is true and one that the speaker wants to be true.

Conjunctions – joining two statements together using conjunctions
“You are about to start a new stage in your business and it is all very exciting.”
“You are learning the benefits of my training and you are starting to improve your programs.”

Time – a stated cause and effect using the element of time
“As you consider the options I presented to you, your future will become clearer.”
“Taking my advice, you are choosing a different life.”

Cause Effect – a stated cause and effect without substantiating any reason whatsoever. Trigger words are makes, forces, brings about, increases, etc.

“Buying now will make you save money in the long run.”
“Reading this book will increase your chances of getting hired.”

Complex Equivalents
This is where a speaker suggests that subject A is the same as or equivalent to subject B. In this pattern, one thing does not cause the other, rather the implication that because one thing is true, the other thing is definitely true. Here are some examples:

“Seeing yourself on top of the mountain means you have made a decision already.”
“Following my advice demonstrates that you want your project to be a success.”

7.Tag Question
A tag question is a pattern that often convinces the listener to confirm the truth of your statement. The question is usually added at the end of the statement, with the goal of reducing resistance and affirming that the listener will really need to do the action. In using tag questions, keep in mind that you want to put your listener in a positive frame of mind. Deliver your tag question with a descending tone of voice to reinforce your statement and to avoid resistance on the part of the listener. Here are some examples:

“Some people really enjoy relaxing, don’t you?”
“Your views about success are changing, aren’t they?”
“Learning to communicate well is definitely rewarding, isn’t it?”

8. Metaphor
Using metaphorical language is a powerful way of influencing your listener with your message and reducing resistance, not just in hypnosis but also in everyday communication. In business communications, metaphors are used effectively to explain complex ideas.

Metaphorical communication causes the listeners to relate to the subject of the metaphor and attribute the situation to themselves in order to understand the statement. There are different ways of incorporating metaphors in your conversation.

9.Nominalization
A nominalization is a verb or adjective changed into noun form. The speaker uses these words so the listener will interpret the statement in the exact manner the speaker intends to without the speaker knowing which specific details they are dealing with. Nominalizations are usually abstract concepts and therefore cannot denote something physical.

Here are some examples:
“Have you thought which part of your achievement you will enjoy the most?”
“I know you are having difficulties in your situation.”
“To reach the solution you want, you need to be aware of the learnings you need to achieve.”

10.Ambiguities
Based on the Milton Model, ambiguities are words or sentences that have multiple meanings. When a person is faced with double meanings, his/her conscious mind tries to decide which meaning is appropriate in the situation.

Phonological
The speaker makes use of a pair of words that sound alike but have different meanings
Here and hear
Site and sight
Flew and flu

Syntactic
This happens when the syntax of the sentence have varied meanings
“Man eating fish” – Is the man eating the fish or is it a fish that eats man?
Punctuation
This is when a sentence is prolonged without any punctuation.
“Do you think they can you please pass me the salt?”
“I just got this new watch what I’m about to do.”

Language is one of the most powerful lenses through which individuals perceive the world. Words are our primary communicators; words, whether spoken by a person or developed inside your head, communicate various levels of thought.

Whatever we say will affect the people around us, so we need to make use of language in such a way that promotes effective—not destructive—conversations.

As you begin to acquire knowledge on how these hypnotic patterns work, now may be the right time for you to practice by writing down your own examples for each given language pattern. This activity will help you unlock a new skill that will make great changes in the way you communicate with people. Congratulations you now know ten basic patterns for reducing resistance. Now I would suggest that you register for my Hypnotic Language Bootcamp.
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