Hypnotic Language Patterns that Reduce Resistance

Hypnotic Language Patterns that Reduce Resistance

One of the most incredible, most powerful abilities you can ever possess is the knowledge and skill of being able to influence and persuade a person through your words.

No, you’re not in a sci-fi movie. Hypnotic language has actually been tested and finetuned for years. You have been in different situations where you are in desperate need to persuade and convince a person and avoid resistance. That time you were asking for a raise. That moment when you were having relationship problems. That day you needed to close a deal with an elusive client.
Communicating alone is a difficult thing. Communicating effectively in a persuasive and convincing language is an entirely different story. Imagine having the ability to persuade and influence other people to do what you want them to do and agree with what you are saying without the slightest resistance on their part. This will open your life to new opportunities and possibilities. If you haven’t done so already I would suggest that you register for my Hypnotic Language Bootcamp.

This Masterclass was designed to take you from novice to expert in the realm of hypnotic language within just ten days.

Hypnotic Language

Language is the core of hypnosis. It serves as the passageway to an individual’s unconscious mind because it is capable of transporting us through space and time. Also, language itself produces multiple meanings. If used accordingly, language can be powerfully influential, persuasive and convincing. This type of persuasive and influential language is being used in empowering and helping other people develop themselves. Hypnotic language is the science of using and combining words to influence or change the listener’s state of consciousness. When you are faced with someone who feels anxious, you assist him/her to feel calm through hypnotic language. Or when you want to motivate a person to shift into a healthier lifestyle.
This type of language creates the least resistance and triggers agreement when conversing with other people. Ultimately, hypnotic language encourages the listener to make a decision in favor of the speaker and agree with a solution.

Many business leaders make use of this type of language in conversing with their clients. Often, they are able to stir most conversations into a favorable one.

Conversational Hypnosis and NLP
Modern hypnosis was the brainchild of Dr. Milton H. Erickson, one of the world’s most acclaimed and influential hypnotherapists. This method is based on the idea that a person, with the right combination of words, can put a person into a state of trance, with the goal of achieving a certain level of confidence Upon reaching this stage in the relationship, the hypnotist can now motivate the receiver to do things he or she wants.
Milton believed that the unconscious mind is fundamentally receptive and open to anything. It is always listening, and that regardless of whether or not the action to be received is hypnosis, any suggestion could have a hypnotic influence for as long as it reaches the person’s unconscious level
Neuro-Linguistic Programming or NLP was later founded by Richard Bandler and John Grinder. This technique was modeled after Milton’s hypnotic language and has introduced a set of different hypnotic language patterns. It explains the fundamental relationship between the mind and language, and how the interaction between these factors affects our body and our actions. The most common characteristic of the Milton Model is the use of “artfully vague” language. This is meant to allow the receiver or listener to give their own meaning to the statement. The technique can be used to distract the person’s conscious mind and access the unconscious.

Benefits of effective use of hypnotic language
Not everyone is capable of using hypnotic language masterfully. But once you get to learn effective use of hypnotic language, you will have access to these benefits:
1. Develop rapport with individuals, key people/clients and groups
2. Reduce resistance
3. Instantly tune in to a person’s sensory systems
4. Achieve seamless communication with other people and guide them towards your preferred direction

Hypnotic Language Techniques
On the subject of language, Milton once wrote that words have the power to influence the psychological state of an individual. For this reason, speakers should always choose their words wisely and reflect on their meanings.
Conversational hypnosis can be achieved by altering the structure of our language and carrying it out effectively in even the most normal daily conversations. In doing so, you are capable of empowering yourself and other people to overcome roadblocks and unlock new resources.

Here are 10 of the most widely used and highly effective hypnotic language patterns based on the Milton Model.

1. Double Bind Pattern
In its simplest dictionary terms, bind means to enforce a certain kind of responsibility to someone. In linguistics, a bind is where a statement is made to trigger a corresponding action, a simple pattern of source-and-effect. The use of linguistic binds has been popularly used in the clinical and therapeutic context. Experts and researchers are finding ways to apply the effective use of binds in other subjects, particularly in business. Binds typically create an illusion of choice by the use of words that normally suggest an option or a choice, where either option a receiver chooses will still go along with what the speaker wants.

2.Single Bind Pattern
While the double bind pattern is applied to when you want to offer more than one choice to your receiver, the single bind pattern is when you don’t want to offer other options to your listener. In this type of language pattern, the speaker provides a suggestion and people just accept it without conditions. Ultimately, the single bind pattern connects a certain action to a corresponding feeling (Mind Control Language Patterns, Dantalion Jones). The simplest way to construct a single bind hypnotic technique is like this: “The more you X, the more you Y.” Here are some examples:

“The more you study, the smarter you become.”
“The more you think about the movie, the more interesting it becomes.”
“The more you read this book, the more you remember the facts.”

3.Embedded Commands
The founders of the Milton Model discovered that there are embedded commands in normal conversational speech that don’t reach a person’s consciousness but are recognized on the unconscious level.

In hypnotic language, these messages are called embedded commands. The technique behind embedded commands happens when you discreetly slip certain indirect commands into your sentences while conversing with the person you want to persuade.

In embedding commands, there are five things you need to take into consideration:

1. Commands should be well formed
2. Commands should be hidden in heaps of information to keep it away from the conscious mind
3. Observe proper timing
4. Have the right tonal structure of commands
5. Form an unconscious rapport

A listener’s consciousness focuses on the basic content of what the speaker is saying, while the unconscious mind stirs its focus on all the other aspects of a the speaker’s communication, such as the tone of voice, eyebrow movements, voice pace, gestures, and many others. In NLP, this can also be referred to as analog marking. By marking out some non-verbal portions of a communication, the unconscious mind picks up and understands this part differently. Take a look at these examples.

“You may talk to me when you are done.” – “Talk to me” can be marked with a slight hand gesture

“I feel excited about it. Don’t you agree?” – The “excited about it” phrase can be emphasized by speaking slightly louder and more energetically

Embedded commands have the ability to hide from the listener’s consciousness and reduce resistance. In cases where the command is spoken plainly without the proper markings, there’s a big chance it will encounter disagreement from the listener. If you plan to use an embedded command, you should be careful in forming your statement. Here are some ways you can make use of an embedded command.

According to Bandler, quotes are a good way to process an embedded command. When you use a quote someone, your listener has the tendency to view it as an entirely different story and begin to think of your statement as a command.

In theory, when a speaker negates something, the other person tends to resist your command less. When you tell someone “Don’t use this technique too much,” you have managed to tell him to use this technique and make a presupposition that the person will still do the action even if you’ve told the person not to do it.

What happens/what if
Take this sentence for instance: “What happens/ what if you begin to imagine the advantages this product will give you?” It is supposed to be a simple question, but to provide an answer to your query, your listener has to actually imagine and think about the advantages of your product.

Presuppositions are an extremely powerful hypnotic language tool. A presupposition is where an assumption is made within the statement of the speaker, which will be accepted as to be true and acted upon by the listener without question.

Presuppositions are usually applied in grouped statements as they are more considerably more effective when combined. This makes it harder for the listener to untangle and decode your message.

Here are the different kinds of presuppositions you can use.


You can use presuppositions to suggest a time or sequence of events. Ordinate sequences can help you direct your listener’s attention to the points you will identify. By emphasizing a certain order in your words, your listener will anticipate the succeeding events.

“The first thing that I’m going to discuss with you is how you can benefit from this program.” “You can begin to take notice of the actions around you.”


When you imply to a person that you are aware of something, you are already directing his/her attention to that awareness. Using words such as aware, know, realize and notice, you are making assumptions about the truth.
“I know that you are thinking about the same thing.”
“Did you realize that the cost of the materials are increasing?”
“You are aware of what the stakeholders want.”

Adverbs and Adjectives
Adverbs and adjectives can also be used as presuppositions. By using words such as deeply, fortunately, easily, particularly, greatly, etc., you are directing the focus on the quality of action rather than the action itself.

“I wonder how quickly you can change your mind about this.”
“Fortunately, I already know about the progress you are making.” “You may be deeply concerned about your manager’s actions.”

5.Universal Quantifier
The Milton Model uses words that make generalizations about a particular statement. Typically, universal quantifiers often use an element of exaggeration, such as all, everybody, always, never, every, as a whole, etc. These words also have a specific person or thing they make reference to.

This pattern is used frequently in everyday language, though we haven’t yet fully realized its ability to influence a listener. Here are some examples:

“There is always more to learn in life.”
“No one can fail once he decides to put his mind into it.”
“Everything you have learned today will come in handy someday.”
“All learning and change takes place in the unconscious mind.”

6.Semantic Ill-formedness
This hypnosis pattern has different variations, which include linkages, complex equivalents, mind reading and lost performative. In using this language pattern, the basis for the statement is usually not defined, which means the listener will have to assume your basis for the statement.

Linkages are usually employed to suggest a cause and effect relationship between two elements, usually between one that is true and one that the speaker wants to be true.

Conjunctions – joining two statements together using conjunctions
“You are about to start a new stage in your business and it is all very exciting.”
“You are learning the benefits of my training and you are starting to improve your programs.”

Time – a stated cause and effect using the element of time
“As you consider the options I presented to you, your future will become clearer.”
“Taking my advice, you are choosing a different life.”

Cause Effect – a stated cause and effect without substantiating any reason whatsoever. Trigger words are makes, forces, brings about, increases, etc.

“Buying now will make you save money in the long run.”
“Reading this book will increase your chances of getting hired.”

Complex Equivalents
This is where a speaker suggests that subject A is the same as or equivalent to subject B. In this pattern, one thing does not cause the other, rather the implication that because one thing is true, the other thing is definitely true. Here are some examples:

“Seeing yourself on top of the mountain means you have made a decision already.”
“Following my advice demonstrates that you want your project to be a success.”

7.Tag Question
A tag question is a pattern that often convinces the listener to confirm the truth of your statement. The question is usually added at the end of the statement, with the goal of reducing resistance and affirming that the listener will really need to do the action. In using tag questions, keep in mind that you want to put your listener in a positive frame of mind. Deliver your tag question with a descending tone of voice to reinforce your statement and to avoid resistance on the part of the listener. Here are some examples:

“Some people really enjoy relaxing, don’t you?”
“Your views about success are changing, aren’t they?”
“Learning to communicate well is definitely rewarding, isn’t it?”

8. Metaphor
Using metaphorical language is a powerful way of influencing your listener with your message and reducing resistance, not just in hypnosis but also in everyday communication. In business communications, metaphors are used effectively to explain complex ideas.

Metaphorical communication causes the listeners to relate to the subject of the metaphor and attribute the situation to themselves in order to understand the statement. There are different ways of incorporating metaphors in your conversation.

A nominalization is a verb or adjective changed into noun form. The speaker uses these words so the listener will interpret the statement in the exact manner the speaker intends to without the speaker knowing which specific details they are dealing with. Nominalizations are usually abstract concepts and therefore cannot denote something physical.

Here are some examples:
“Have you thought which part of your achievement you will enjoy the most?”
“I know you are having difficulties in your situation.”
“To reach the solution you want, you need to be aware of the learnings you need to achieve.”

Based on the Milton Model, ambiguities are words or sentences that have multiple meanings. When a person is faced with double meanings, his/her conscious mind tries to decide which meaning is appropriate in the situation.

The speaker makes use of a pair of words that sound alike but have different meanings
Here and hear
Site and sight
Flew and flu

This happens when the syntax of the sentence have varied meanings
“Man eating fish” – Is the man eating the fish or is it a fish that eats man?
This is when a sentence is prolonged without any punctuation.
“Do you think they can you please pass me the salt?”
“I just got this new watch what I’m about to do.”

Language is one of the most powerful lenses through which individuals perceive the world. Words are our primary communicators; words, whether spoken by a person or developed inside your head, communicate various levels of thought.

Whatever we say will affect the people around us, so we need to make use of language in such a way that promotes effective—not destructive—conversations.

As you begin to acquire knowledge on how these hypnotic patterns work, now may be the right time for you to practice by writing down your own examples for each given language pattern. This activity will help you unlock a new skill that will make great changes in the way you communicate with people. Congratulations you now know ten basic patterns for reducing resistance. Now I would suggest that you register for my Hypnotic Language Bootcamp.
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6 Unconventional Ways to Overcome Objections

6 Unconventional Ways to Overcome Objections

“Until you can sell it nothing else matters”. -
Paul Mascetta

What does the above statement mean exactly?

Well in a nutshell it means that you can have the greatest product, service, idea or life changing information but if you cannot sell it, it will not serve you well. In life - and specifically in business - your ability to sell will be the greatest attribute that you have. But you know this already.

(You do know this already right?)

Ok good.

This is known as an objection. The English dictionary defines an objection as “a reason or argument offered in disagreement, opposition, refusal, or disapproval”.

“I need to think about it.”
“I'm not sure.”
“I need to talk to my wife.”

If you’ve been in sales for any length of time, you’ve heard an objection. It’s part of the process. But one of the things that separates great salespeople from mediocre ones is the ability to overcome objections.

Now let me be clear. This is isn’t a blog post filled with scripts that you can use to diplomatically debate with your prospect or customer. Those are a dime a dozen. You can find that stuff just about anywhere on the Internet. This is different. What ’m going to share with you here are ten unconventional objection killers that are designed to subconsciously help overcome the hurdles that stand in your way from gaining compliance.

There are actually ten more which I reveal in my program Universal Influence: 101 Ways To Influence Anyone.

Killer #1 - Belief Affirmation
Dealing with objections is very common in the world of influence. Objection is the twin brother of agreement – there really is no way to have one without the other. This doesn’t mean you should resign yourself to losses and defeats; you just have to know how to entice agreement (instead of objection). The easiest way to handle objections is by avoiding them in the first place. You see, people hold their core beliefs and principles sacred. They have to protect these beliefs because these ideas represent stability in a person’s life. Attempting to change them on the spot will cause the other person to become overly defensive. To avoid the situation where you have to engage in verbal fencing with a defensive influencee, I suggest that you find as many values and beliefs to reaffirm before making your offer. Because as you agree with another person’s beliefs, his defenses go down until he no longer feels threatened by your presence or your ideas. A person would slam the door on a stranger who’s offering the fountain of youth – but a person would never say no to a best friend who has cooked up a crazy idea. I want you to strive to become your subject’s ‘best friend’ during the conversation. I want you to make the subject as comfortable and trusting as possible so you can avoid objections. Of course, there would still be objections but as a person becomes more and more trusting, he would find fewer and fewer reasons to object to what is being laid out on the table. Avoid debates that directly counter the subject’s longstanding beliefs – even if you win, your subject will never forgive you for debunking his belief. It’s better to harmonize with subject as much as possible – arguments only create friction and distance between you and the subject.

Killer #2 - Outcome Focusing
When a master influencer comes across a truly reluctant subject, he must not feel even an iota of despair because even the most reticent subject can be gradually drawn out from their defensive stance and fully influenced. If your influence groundwork is falling apart, you need a more robust system of persuasion. In this section I’m going to share with eight simple steps that will counter most objections by focusing on the outcome of the transaction between you and the other party.
1. Identify the problem that your offer can solve. You have to be very specific here because wary subjects tend to ignore generalizations even more. Be specific about the issue or problem that you can help solve.
2. After identifying the problem I want you to show the subject what would happen if this problem continues and he does not do anything to resolve it. Showcase the negative outcomes (i.e. extra costs over time) that will result from inaction.
3. Ask the subject what type of resolution or outcome he wants to see after being confronted with the issue or problem.
4. Ask the subject what would happen if he chooses to solve the problem.
5. Ask the subject again if this new route (the resolution) is really what he wants at the moment. 6. Think of the long-term effects of the solution that you are offering the subject. Will it really help the other person or will it benefit only you in the end?
6. Reevaluate. If you think your solution won’t help in the long-term you have to make this clear to the other subject so he won’t have any undue expectations.
7. If the subject gives an answer that doesn’t completely align with what you want to hear, don’t be too quick to judge. Hear him out and try convincing him again.
8. Never insinuate or state that the other person’s beliefs are wrong. You will only open a can of worms each time that you do that. Harmonize instead of creating more friction.

Killer #3 - Peak Experience
Humans have a funny way of processing and remembering events. If a person enjoyed something, even if it were just ten minutes of relaxation, he would remember that for as long as he lived. But if he were enjoying something and that enjoyment was interrupted for even a short period of time, he would remember the end-experience (which is negative) and forget all about the previous pleasure or enjoyment that he had experienced prior to the negative end-experience. This is by no means an obstacle to influence but rather, it is a window of opportunity. If someone says no to your offer, backtrack just a little bit so you can ask questions that would later erode the resistance of the subject. If your offer was rejected at first, I want you to ask the subject about his last experience with your competitor. A competitor is any person (or business, if you are a business person) that was previously associated with the subject. Slowly draw out their negative experience and what happened after they had that negative experience. At this point in time, your subject will slowly remember the negatives more than the positives because that is simply how the human mind operates. After drawing out the negative experiences from your competitor, slowly lead the subject to what you have to offer and what you can do so that he will never have such negative experiences every again (if he chooses to stick with your offer). Just make sure that you can back up your claims with action; otherwise, the subject will most likely leave you again after having a bad experience. You can use this tactic to transform a “no” mindset into a “yes” mindset. It might take some time to take effect, but it will eventually work. And it can be used in any situation, too!

Killer #4 - Harmonize
When an influencer is operating on full power, he usually views the subject as a direct target. The influencer will do everything in his power to disprove the other person’s beliefs about what is being offered at the moment. The result of such all-out attacks is usually utter failure. Because no matter how hard you insinuate that a person is wrong for holding certain beliefs, that person will simply ignore you – or worse, fight you until the very end. And we know what that means for influencers. Influencers are at a disadvantage because if the subject walks away, the influencer walks away with nothing but tension and disappointment. So here’s my advice to you when you are faced with the task of persuading someone who is unmoving in his beliefs. Don’t tell the other person that he’s wrong. Don’t tell him that he has been holding ineffective or false beliefs all his life. Don’t say that you are in the right and he’s utterly wrong. Instead, harmonize with the other person and ask him to imagine himself performing something for you by accepting another belief. The subject must realize himself what he can gain by accepting your offer. And if his beliefs are getting in the way, you must loosen those deeply embedded beliefs by providing beliefs of your own. Beliefs eventually lead to target behavior. Your goal is to change someone’s belief so that his behavior will also change. You can’t change a person’s behavior for the long term if his beliefs remain the same. Your subject must experience for himself what would happen if he changed his beliefs. You become more than an influencer – you will actually be instructing and guiding the person as he transforms his deeply rooted beliefs. That is completely different from just saying that the other person is wrong. Doing that will clearly get you nowhere – fast.

Killer #5 - Avoid Option Attachment
There are three things that you would always want to avoid when you are pitching an idea, product or service: buyer remorse, anticipated regret and the worst of the three, option attachment. Buyer remorse takes place when the person regrets having purchased something from you. Anticipated regret is the decision to not buy anything because the buyer feels that he will only regret it later on. Option attachment is the deadliest of the three because it can leave a potential buyer paralyzed with indecision for a very long time.
What is option attachment anyway? Option attachment happens when a person is faced with two options that he finds very attractive. To the decision-maker, choosing one would mean losing the other good option and so choosing would actually equate with instant loss. The option-attached individual would also feel that if he chooses one, the other option would probably look tantalizingly attractive a few days later. Faced with this loopy conundrum, the option-attached subject will think about the two options to no end – but he will not make a decision anytime soon. To the influencer, option-attached individuals represent uncertainty and a potential dead end. You can remedy this problem in two steps. First, you have to make sure that during the dialog, the subject will not grow fond or attached to any other option that you present (in the effort to explore both sides of the coin). To be safe, showcase an inferior option so that it would not be logical to be found of such an option at all. The decision-making stage should also be as quick as possible. Lead the subject to say yes; don’t wait for him to say yes because if you allow him to do that he might grow even more attached to options that you presented him. The second step has something to do with the options involved in your discussion. Don’t start with the better option (which is your offer). Start with the poorer option and then transition as fast as you can to the better option. Don’t let the subject develop a connection with the option that will ultimately be discarded.

Killer #6 – Behavioral Scripts
Behavioral Scripts Objections arise because the subject is unsure where to go – the ‘default’ response to uncertainty is disagreement. Disagreement is equated with stability and avoidance of change. Change can either be good or bad – but humans instinctually associate change with negative consequences so that’s another obstacle that you should prepare for. If you do encounter a staunch objection, you can try behavioral scripts to modify the cause of the negative behavior, which is just the belief of the person regarding a particular issue or object. Here’s an example of a behavioral script: “You open your email in the morning to find that you have made three hundred sales in just one day. You also receive a report that your store has been restocked and your website is in fine working condition. You don’t have to worry about a thing anymore as you prepare for a fine day with the family. We take care of everything, night and day for you.”
When you give a person a script to work with, you are actually giving the other person instructions as to how he can modify his own behavior. He might not understand the nature of the script, but that’s how it works. The best thing about behavior scripts is that people tend to repeat the script even after the meeting. This is influence in action. Your words and your intentions stay with the subject even if you are not there with them anymore. However, in order for a behavioral script to be truly effective you must instruct the subject to imagine himself in the ideal situation. It won’t work if he imagines some John Doe getting all the benefits of your offer. He must experience the benefits in his own imagination so that the effect and impact of the script will linger for days. In your next meeting, try asking for compliance again – you might be surprised with the subject’s answer then.

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