Building an alliance or a network of people that support you is crucial when it comes to influencing others on mass levels.
This is especially true in business.
Too many times people try to do everything themselves. And as the old saying goes "Two heads are better than one."
Think of how much easier life would be if you could leverage the resources, key players and opportunities that others provide you. That is exactly what an alliance can do for you.
In this video, I talk about the the two things you need to do first to start building your alliance.