Have you ever found yourself trying to persuade someone of something that you know is absolutely true but the other person doesn't believe you?

You tell them the sky is blue. They say it isn't.

You tell them if they jump into water they'll get wet. They say they won't.

We call these types of people "non-believers" and they are among the most difficult people to persuade. It is possible however to get them to see things differently and in this video I share my strategy for doing so.