One study by Kahneman, Slovic And Tversky proved yet again how powerful framing truly is.

They presented hundreds of subjects with two situations and asked which option they would choose.

Situation A: You win $1,000 in a game. You now have a choice between a guaranteed $500 or a 50% chance of winning an additional $1,000  and a 50% of winning nothing.

Situation B: You win $2,000. You now have a choice between a guaranteed loss of $500 or a 50% chance of losing $1,000 and 50% chance of losing nothing.

In situation A, 84% of people chose the first option which was the guaranteed $1,500. Only 16% took the 50/50 chance of getting either the $1,000 or $2,000.

In situation B, 31% of people chose the first option (the guaranteed $1,500). 69% of people were willing to gamble on the 50/50 chance of ending up with either the $1,000 or $2,000.

Both of these situations are IDENTICAL.

In both cases, you are deciding between a guaranteed $1,500 or a a 50/50 chance of ending up with $1,000 or $2,000 yet because of the framing in situation B, we see the response rate more than quadruple in favor of that option.

Imagine if you could multiply the amount of times people say "yes" to you by 4 by simply changing a few words.

How would this impact your income, your relationships, your opportunities?

Realize this; people respond more to the way that information is presented to them than to the content of the information itself.

People will also almost always choose a guaranteed win/gain over any future risk but they will allow their current losses to run till the wheels fall off simply because they're already heavily vested.

Think about how this information applies to what you do in life and begin to figure out how you can apply it and see better results.

If you're in sales or business, it's pretty easy to relate but even on personal levels, think of how you can apply this information when you make requests from your friends, family, children, lover, etc.

It works.